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Guides

Playable ads, start to export.

Written from the rules our agents build by and the files our export produces, with builds you can play as examples.

  1. 01 · Updated 15 October 2026What is a playable ad?How a playable works, what each ad network accepts, the rules a build must pass, and examples you can play.Read the guide
  2. 02 · Updated 16 October 2026How to make a playable adFrom a store link to a file per network, step by step, plus what the same job looks like by hand, in Unity or with a studio.Read the guide
  3. 03 · Updated 16 October 2026Playable ad best practicesThe rules our genre playbooks enforce: the first three seconds, one real mechanic, a fail state, the end card, size budgets and testing.Read the guide
  4. 04 · Updated 16 October 2026MRAID for playable adsWhat MRAID is, which networks expect mraid.js and which reject it, and the start gate and store call our exports use.Read the guide

Choosing a tool?

Side by side, with sources, and where the other option is the better pick.

  • Playable ad tools compared

    AI tools, template builders, engines, studios and ad-network teams, and who each suits.

  • Playbaker vs Unity Playworks

    Formerly Luna. Best when your game is in Unity and you have a developer; Playbaker when you start from a store link.

  • Playbaker vs PlayableMaker

    Template and drag-and-drop builder with AI vibe-coding. Better for template formats and extra networks; Playbaker for original mechanics.

  • Playbaker vs PlayablesAI

    The closest match: prompt-to-playable, self-serve. Differs on editing, networks and credit pricing.

Or skip the reading

Make your first playable from a store link.