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Google Ads export

Google Ads playable ad specs

The Google Ads export is a ZIP with index.html at the root, up to 5 MB. index.html loads Google’s exitapi.js, declares both orientations with an ad.orientation meta tag, and the store button calls ExitApi.exit().

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5MB max

Max size
5 MB
Package
ZIP
MRAID
None
Click-out
ExitApi.exit()
Start
On page load
Orientation
Both (ad.orientation)

Read from our export code, not copied from Google Ads’s docs. Last checked 13 October 2026. Check the network’s current spec before a big launch.

Check a playable against these rules

What’s in the download

Files

your-game-google.zip
└─ index.html

your-game is your project title, lowercased with dashes. Everything else is inside index.html: images as WebP, sounds, 3D models and libraries like three.js or Matter.js. Google’s exitapi.js is the only file loaded from outside.

Added to <head>

<meta name="ad.orientation" content="portrait,landscape">
<script src="https://tpc.googlesyndication.com/pagead/gadgets/html5/api/exitapi.js"></script>

No MRAID in this export: the game starts as soon as the page has loaded. An ad.orientation meta tag declares portrait and landscape, and QA checks the game in both.

How the store opens

The game’s store button calls openStore(). In the Google Ads export that runs, in order:

  1. 1ExitApi.exit()
  2. 2mraid.open(storeUrl), then window.open(storeUrl), if that call isn’t on the page

It only fires from a tap. QA checks that nothing opens the store on a timer, which networks reject.

Over 5 MB?

Images are re-encoded to WebP step by step, from 1024 px at quality 80 down to 512 px at 50. ZIP exports have no self-extracting fallback: if the ZIP is still over 5 MB, the studio lists the heaviest assets and offers to have the team shrink them, or lets you download it anyway.

What QA checks before you export

The QA agent plays every build in a headless phone browser and checks the package. A build that fails goes back to the developer agent with the fix.

  1. 01

    Size under the limit

    Estimated per network: 5 MB, Meta 2 MB, with a list of what fills the file.

  2. 02

    Click-out wired, from a tap only

    openStore() is bound to the network's call. Networks reject redirects fired by a timer.

  3. 03

    No external requests

    No CDNs, web fonts or remote URLs. Everything the game needs is in the file.

  4. 04

    Starts when it's seen

    The game waits until the ad is ready and visible. Unity requires it.

  5. 05

    Portrait and landscape

    The layout responds to resize and rotation. AppLovin asks for both.

  6. 06

    Sound starts on tap

    No audio before the first touch, so nothing blares from a feed.

Play one before you export

All 34 showcase builds are under 5 MB as they are.

Google Ads export questions

Build it once. Export it for Google Ads.

Build and play free. Exporting needs Pro or Business.

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