UA and creative teams
Test twenty. Keep the three that win.
Spin up playable variants, change one thing at a time, and get a network-ready file for each test.

Versions
- v5Opens before the rival crowdPassed
- v4Tutorial opening
- v3Gates +15 and ×2
- v2Bigger install button
Restore makes a new version. Nothing is overwritten.
The phone shows Crowd Surge, a reference build from our crowd runner playbook. Play it
Variants are the strategy
A test only tells you something when one thing changes. Duplicate a project, ask for the change in plain words, and every build is saved as its own version with a one-line summary, so you always know which file was which.
Brief
Write the hypothesis the way you'd say it: open on the fail, make level one harder, blue install button.
Build
Each change is one chat message. Balance, copy and timing live in one config block, so small edits stay small.
Ship
Export each version for the networks in the test. Every older version stays one click from restore.
Built with Playbaker
Concepts worth a test budget
Made by our team with Playbaker from one-paragraph prompts, next to reference builds from the genre playbooks. Tap one to play it.
Tests you can run this week
Same game, one variable at a time. Each one is a version you can export or restore.
Hook test
Three openings for one game: tutorial, near-fail, boss first.
DuplicateHook
Difficulty test
Make level one easier or harder and see what holds attention.
ConfigBalance
End-card test
Change the end-card copy, layout or button. Leave the game alone.
End cardCTA
Color and skin test
Recolor the board or the hero without touching the logic.
ArtReskin
Network-specific cuts
Meta gets the 2 MB file, AppLovin the MRAID one, from the same version.
Meta 2 MBMRAID
Weekly refresh
A new background, obstacle or boss every week, asked for in chat.
Chat edit
Fatigue replacement
When a creative tires, restore the version that worked and change one thing.
VersionsRestore
Mechanic remix
Describe a mechanic that's working in your category and build it with your art.
PromptYour art
Every edit is a version.
Each change saves a new version with a one-line summary of what changed. Restore any of them: the restore becomes the newest version, so nothing is overwritten and the test log stays honest.
- Per change
- 1 version
- Restore
- Any version
- Export
- Per version
Where to start
Business for a shared workspace and priority builds. Enterprise for dedicated capacity.
Business
RecommendedFor UA and creative teams working on many titles.
$150/month, 250 credits
- Unlimited seats
- Shared workspace
- Brand kit on every playable
- Shared asset library
- Roles and permissions
Enterprise
For publishers and agencies at scale.
Customvolume pricing
- Volume-based pricing
- Dedicated build capacity
- Custom network packaging
- Custom genre playbooks
- Audit logs
UA and creative teams
















