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UA and creative teams

Test twenty. Keep the three that win.

Spin up playable variants, change one thing at a time, and get a network-ready file for each test.

Crowd Surge, a 3D playable built in the studio

Versions

  • v5Opens before the rival crowdPassed
  • v4Tutorial opening
  • v3Gates +15 and ×2
  • v2Bigger install button

Restore makes a new version. Nothing is overwritten.

The phone shows Crowd Surge, a reference build from our crowd runner playbook. Play it

Variants are the strategy

A test only tells you something when one thing changes. Duplicate a project, ask for the change in plain words, and every build is saved as its own version with a one-line summary, so you always know which file was which.

  1. Brief

    Write the hypothesis the way you'd say it: open on the fail, make level one harder, blue install button.

  2. Build

    Each change is one chat message. Balance, copy and timing live in one config block, so small edits stay small.

  3. Ship

    Export each version for the networks in the test. Every older version stays one click from restore.

Built with Playbaker

Concepts worth a test budget

Made by our team with Playbaker from one-paragraph prompts, next to reference builds from the genre playbooks. Tap one to play it.

Tests you can run this week

Same game, one variable at a time. Each one is a version you can export or restore.

  • Hook test

    Three openings for one game: tutorial, near-fail, boss first.

    DuplicateHook

  • Difficulty test

    Make level one easier or harder and see what holds attention.

    ConfigBalance

  • End-card test

    Change the end-card copy, layout or button. Leave the game alone.

    End cardCTA

  • Color and skin test

    Recolor the board or the hero without touching the logic.

    ArtReskin

  • Network-specific cuts

    Meta gets the 2 MB file, AppLovin the MRAID one, from the same version.

    Meta 2 MBMRAID

  • Weekly refresh

    A new background, obstacle or boss every week, asked for in chat.

    Chat edit

  • Fatigue replacement

    When a creative tires, restore the version that worked and change one thing.

    VersionsRestore

  • Mechanic remix

    Describe a mechanic that's working in your category and build it with your art.

    PromptYour art

Each change saves a new version with a one-line summary of what changed. Restore any of them: the restore becomes the newest version, so nothing is overwritten and the test log stays honest.

Per change
1 version
Restore
Any version
Export
Per version

Where to start

Business for a shared workspace and priority builds. Enterprise for dedicated capacity.

Compare every plan

Business

Recommended

For UA and creative teams working on many titles.

$150/month, 250 credits

  • Unlimited seats
  • Shared workspace
  • Brand kit on every playable
  • Shared asset library
  • Roles and permissions

Enterprise

For publishers and agencies at scale.

Customvolume pricing

  • Volume-based pricing
  • Dedicated build capacity
  • Custom network packaging
  • Custom genre playbooks
  • Audit logs

UA and creative teams

Start with the game you already have.